The Queen’s Rainbow Wardrobe
Whenever we talk about British royal fashion icons gracing magazine covers, the first person that comes to mind is Kate Middleton or Meghan Markle, but when we think of colours, Queen Elizabeth II is indisputably the boldest of the British royal family members in her fashion choices. The royal family must follow numerous strict dress code rules mainly governing what members of the royal family cannot wear to public engagements (the fashion protocols dictate, for example, nail polish shades). The Queen, however, has clearly introduced a new fashion trend during her nearly seventy-year reign: do not be afraid of wearing bright colours.
The book ‘Our Rainbow Queen’ by Sali Hughes recently published reveals Her Majesty’s vibrant wardrobe choices and amazing fashion history page after page. The Queen, who will be 95 years old this year, often selects extremely colourful, such as lemon yellow or neon green, outfits. She, for example, sported a neon green outfit in grand official celebrations held in 2016 to mark her milestone, 90th birthday, and, as a result, sales of neon-coloured clothing rose by 137 percent in a short time. Not to mention that the trending Twitter hashtag #neonat90 launched by the neon-green suit she wore conveyed the message that older women can also wear and look great in bright, bold colours.
It is something of a running joke that if Duchess Catherine wears a special outfit or basically any item of apparel for an occasion, everyone wants to buy that and you would be unable to find one for sale the next day, because her clothes sell out immediately. But unknown to most, Her Majesty also regularly attracts the attention of shoppers, for instance, a cream-coloured Launer bag Elizabeth II carried to the wedding of Prince William and Duchess Catherine in 2011 was quickly searched for by the masses. All Launer handbags instantly sold out and sales of bags at Launer also increased by 60 percent afterwards. Even though Launer has been the Queen’s favourite handbag brand for quite some time, as Her Majesty has been carrying near-identical versions of Launer bags for decades, and Buckingham Palace typically orders five bags per year from the brand. Elizabeth II has impeccable fashion sense and good taste, opting for luxury Launer handbags that cost around £1500-2000.
Why is the Queen’s typical colour palette vivid for public events? The answer is simple—by wearing colour, she can stand out for the crowd. She believes it is her duty to make sure members of the public can catch sight of her through the crowds. She is usually surrounded by people or far away, but her clothing ensures that she stands out and her fans who have waited for hours or even days at a time to be able to see her can say they have seen the Queen.
Her visit to London Fashion Week in 2018 proves her interest in fashion, where she sat on the front row alongside legendary Vogue editor-in-chief Anna Wintour to see the latest collections
The abovementioned richly illustrated book ‘Our Rainbow Queen’ by Sali Hughes is recommended to those who wish to take a photographic journey through the Queen’s colour-blocked style and looks, each one more gorgeous than the next, evidenced in countless stunning photos.